Brand marketing is the heart of every company for success. But sometimes, it can be a little complicated for the product marketing team to market the product out open. The misleading information about the product and services can change the perspective toward the brand and the customer willing to buy the product.
Fake news is one of the most common things to influence society. Remember it only takes few minutes for the news to go viral. Be it politics, Bollywood stars, or brands. People are always waiting for the big news. When it comes to a famous brand like Nike, Coca-Cola customers tend to take the news as truth. Social media acts as the fuel to the fire. The use of social media has increased the sharing of unethical reports, content, and all made-up stories.
Fake News and its repercussion
Fake news keeps popping up every day through social media. Users get influenced by this news and keep sharing. At times people only read the heading and click the share button.
Fighting fake news can be rocky. It can affect the goodwill of the company, decline in sales, termination of contracts, or even fall in stock market prices. But there is a ray of hope for the brand to fight fake news.
Brand marketing is the heart of every company for success. But sometimes, it can be a little complicated for the product marketing team to market the product out open. The misleading information about the product and services can change the perspective toward the brand and the customer willing to buy the product.
Fake news is one of the most common things to influence society. Remember it only takes few minutes for the news to go viral. Be it politics, Bollywood stars, or brands. People are always waiting for the big news. When it comes to a famous brand like Nike, Coca-Cola customers tend to take the news as truth. Social media acts as the fuel to the fire. The use of social media has increased the sharing of unethical reports, content, and all made-up stories.
How to deal with Fake news affecting your business (brand)
- Press Release
Brands can always prove their point with a bold statement. Provide the information required. Have a response to keep up with the brand reparation.
- Social media
Share your side of the story and set the record straight on all big social media platforms like video channels, blogs, podcasts, etc. Responding in the right way across the platform helps customers to accept the truth.
- Corporate silence.
Corporate silence is a common technique for dealing with fake news, but to some extent, in some cases, not. In today’s world, people are more interested in knowing what the fuss is all about? In this situation, science can bite you back by proposing that the fake news is accurate.
- Keep Your Calm
Losing your calm over a piece of fake news can toss the thing around. Fake news can play with your emotions and lead to bad decisions. Avoid getting into social interactions to defend yourself and the brand’s reputation. Always remember the person handling this situation is prepared to face the difficulties gracefully.
- Inform the stakeholder
The most crucial step is to interact with the stakeholder when misleading information is discovered. Calm them down with the truth and maintain transparency. Ideal for a long-term run of the business. Transparency helps maintaining the trust, goodwill of the company. Provide a solid framework while responding on a social media platform.
Always be an active listener. Keep monitoring the news around the brand. It is crucial to know what the market is talking about and if it is good or bad. Keep a watch on social media platforms, where fake news circulates rapidly. The sooner you know, the better you can deal with the situation.
